Online video ad network BrightRoll said it recently executed a $1 million month-long online video ad buy for pre-roll ads across 30 branded media publishers. BrightRoll said the $1 million pre-roll campaign is the first pre-roll buy of that size.
BrightRoll did not disclose the name of the client, but the ad network said it has delivered pre-roll online video ads for clients including The History Channel, Chili's Grill & Bar, National Geographic, Blackberry, Supercuts and Land Rover.
The pre-roll format, in which an ad runs before a piece of Web video, has come into question in the last year as technology companies introduce new formats such as overlay ads that don’t interrupt the viewing experience.
BrightRoll CEO Tod Sacerdoti said the size of the buy is evidence that the pre-roll format is still popular and important for online video advertising.