In Depth
Chart: Top 10 Advertisers on Local Broadcast TV
Local broadcast is having a tough year. In the second quarter, spending was down 6.1%. The chart below shows that of the 10 top advertisers on local broadcast, seven registered lower spending in the quarter. It’s interesting to note that one of the spenders showing a substantial increase is cable company Comcast.
| Rank | Company | 2008 | 2007 | % Change |
| 1 | Chrysler-Cerberus | $85,845.9 | $85,102.6 | 0.9 |
| 2 | Ford Motor Co. Dealer Assn. | $70,841.8 | $76,879.6 | -7.9 |
| 3 | AT&T Inc. | $66,721.3 | $92,880.1 | -28.2 |
| 4 | Nissan Motor Co. | $65,543.8 | $75,608.4 | -13.3 |
| 5 | Toyota Corp. Dealer Assn. | $63,233 | $66,622.1 | -5.1 |
| 6 | Honda Motor Co. | $62,861 | $66,513.5 | -5.5 |
| 7 | Comcast Corp. | $50,522.6 | $29,984.1 | 68.5 |
| 8 | Toyota Motor Corp. | $47,502.3 | $48,924.1 | -2.9 |
| 9 | General Motors Corp. | $44,517.6 | $42,103.1 | 5.7 |
| 10 | Verizon Communications | $43,906.5 | $62,620.8 | -29.9 |
| Source: TNS Media Intelligence | ||||
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