ESPN will launch its promo campaign for “Monday Night Football” on Friday with two new spots designed to show that, no matter how bad Monday starts, there’s something to look forward to at the end of the day.
One of the new spots features MC Hammer—remember him?
The two ads are part of a six-spot campaign that will air throughout football season. ESPN’s ad agency, Wieden + Kennedy, created the ads.
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Comments (4)
Too legit! I LOVE Hammer!!
Posted by Sharon Gist | August 15, 2008 9:31 AM
hammer still got the moves! what is he now like 45 years old?
Posted by scotty ray | August 15, 2008 10:35 AM
What a waste of a promo spot. Monday Night Football ended when NBC took it over and moved it to Sunday night.
Posted by Lousy Promo | August 15, 2008 1:03 PM
^Lousy Promo? More like Lousy User, since MNF is still MNF (ABC just moved it to their sister ESPN because ABC wanted to go away from it on Monday). NBC didnt move anything; they just took SNF when ESPN gave it up to take MNF.
That's beyond lousy and into idiotic.
Posted by Milkmanv1 | August 18, 2008 3:45 PM