Online television network Revision3 is building out a farm team for the Web.

The Internet network is launching an incubator for emerging Web talent and shows called “Revision3 Beta.” The goal of the program is to find, develop and begin distributing the next batch of shows that will resonate with online viewers.

The incubator project gives Revision3 an important toehold with the creative community before those stars sign elsewhere. “There are a lot of people trying to discover these new video stars, from talent agents to competitors,” said Jim Louderback, CEO of Revision3.

The incubator project serves another purpose: It could help Revision3 broaden its reach beyond its core base of tech-centric 18- to 34-year-old men. While that demographic has helped Revision3 achieve more than 5.5 million views per month for its shows, the company risks being pigeonholed by advertisers as having too narrow a focus. A project such as Revision3 Beta, which is designed to bring any style of Web show into the fold, can help expand the scope of the network’s programming and advertiser base.

Revision3 began broadening its programming in June when it inked a distribution deal with the wine review show “Wine Library TV,” which draws more than 60,000 viewers each day. “We’ll continue to go after the core group of 18- to 34-year-old men because that is the group watching most of the video online. At the same time, we are reaching out to new viewers as the medium expands so we can appeal to new audience segments as they come in,” Mr. Louderback said.

Revision3 Beta will launch with about a half-dozen host-driven nonfiction shows. One of the new shows will center on money and finance.

Martin Sargent, the host of Revision3’s “Internet Superstar” and the director of comedy programming at the company, is heading up the talent search. “As a host and producer, I know how difficult it can be to get your work noticed. This is an incredibly crowded new-media base,” he said.

He’s looking for all kinds of shows, on topics ranging from cooking to fishing. “I have found shows getting 100 views on YouTube and they are great shows. If we put them on our farm team, they will get a lot more [views] than that. They will build an audience and we will eventually be able to put them in our regular lineup,” Mr. Sargent said.

Under the terms of the program, Revision3 pays a small licensing fee per episode to the creators and then becomes the official distributor for those shows going forward. The license fee should cover some production costs for the creators, who then also share in any ad revenue their shows generate.

An incubator makes sense for a Revision3, which owns most of its shows, said Mugs Buckley, analyst with the Diffusion Group. “It’s a good thing to branch out, and they can try a lot of things and gauge if something is moving or working quickly and then blow it up.”