In Depth
Toon Disney Rebrands as Disney XD, Shifts Focus to Boys
The Walt Disney Co. is rebranding its Toon Disney channel as Disney XD, a network geared toward boys.
After the changeover, which is scheduled to take place in February, Disney XD will feature live-action and animated programming for kids ages 6 through 14. Programming on the network will include sports-themed shows developed with corporate sibling ESPN.
Girls generally have been an easier target for television programmers.
The company’s Disney Channel, with shows like “Hannah Montana,” has been a leader in targeting tween girls. Viacom’s Nickelodeon also has skewed female.
Turner’s Cartoon Network has been somewhat more oriented toward boys, with programs such as “Ben 10” and the upcoming “Star Wars: Clone Wars.”
“Disney Channel is a huge business serving kids all around the world, and it's especially successful with girls. Our goal with Disney XD is to have that same success ratio with boys,” said Rich Ross, president of Disney Channels Worldwide. “Disney XD will showcase great stories and empowering characters with Disney's brand credibility and a cool creative factor that will set it apart from the pack."
Shows on Disney XD will include “Aaron Stone,” an original live-action adventure series about a teenager enlisted to become a real-life version of a crime fighter from an online game; “Mongoose & Luther,” an original comedy about friends who want to become famous skateboarders; and "RoboDZ," a short-form series mixing animation and live-action.
Existing series to be programmed on Disney XD include “Phineas & Ferb,” “Batman: The Animated Series,” “Superman: The Animated Series,” “Spider-Man” and “Iron Man.”
Disney also operates 19 Jetix channels and six Toon Disney branded channels in other parts of the world. Decisions about rebranding those operations will be made on a case-by-case basis at a later date, the company said.
Leave a comment
Comments 36
Pissed Off
Farewell, Disney...You've been great to my childhood...Goodbye, Mickey! Donald! Goofy! T-T I hate you, new Disney..='=x
Travis
Disney has been running toon disney in to the ground Because of taking off all the old Disney
Cartoon like duckTales and Darking Duck and now
due to poor rating toon disney will become Disney XD this february 13, 2009 Disney XD won't last Long with show like "RoboDZ" please and jetix will end in february 2009 also remember Foxkids now called jetix. were do Disney get the name jetix? sounds like Fedex..
CHUCKLEHEAD96
Yeah the old shows were great and all but THEIR OLD! they didn't keep the jetsons on the air becase the prevous generation wanted it they had to make room for the NEW generation. I personally think as a BOY that dISNEY xd is the best ting 2 happen to TV since cable. GET IT. GOT IT. GOOD.
nfl jerseys wholesale
iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I've settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.
wholesale nhl jerseys
Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It's very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
Buy Backlinks
Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?
Link Building
Amazing freakin blog here. I almost cried while reading it!
Buy Backlinks
Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.
Buy Backlinks
I love the way you write and also the theme on your blog. Did you code this yourself or was it done by a professional? I'm very very impressed.
Link Building Services
Neat blog layout! Very easy on the eyes.. i like the colors you picked out
Buy Backlinks
Amazing freakin blog here. I almost cried while reading it!
Backlinks
Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.
Link Building
Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here :)
Link Building
Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.
Link Building Services
I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I'm looking to create my own blog and would like to know wheere u got this from. thanks
Link Building
I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success :P
Link Building
This is the best blog I've ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.
Buy Backlinks
Amazing freakin blog here. I almost cried while reading it!
Get Backlinks
Neat blog layout! Very easy on the eyes.. i like the colors you picked out
Backlinks
High quality info here! Keep up the great work. I love the feelings being expressed.
Buy Links
Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?
Backlinks
Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?
Get Backlinks
I agree with your thoughts here and I really love your blog! I've bookmarked it so that I can come back & read more in the future.
Buy Imac Toronto
This is the best blog I've ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.
Voyance Web
Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?
Buy Links
You make blogging look like a walk in the park! I've been trying to blog daily but I just cant find writing material.. you're an inspiration to me and i'm sure many others!
Wills and Probate Tyler Tx
Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol
Red
Great blog!! You should start many more. I love all the info provided. I will stay tuned :)
Backlinks
I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I'm looking to create my own blog and would like to know wheere u got this from. thanks
Seo Services
You make blogging look like a walk in the park! I've been trying to blog daily but I just cant find writing material.. you're an inspiration to me and i'm sure many others!
Get Backlinks
Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.
Buy Links
Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.
lcd tv on sale
I am glad to discover so a lot of helpful information at this time within the post, we need build up new methods in this regard, thanks for sharing
Backlinks
Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.
Backlinks
Great blog!! You should start many more. I love all the info provided. I will stay tuned :)
Buy Backlinks
High quality info here! Keep up the great work. I love the feelings being expressed.