In Depth
Video: Generating Original Web Shows
Original Web programming can be a real business—as long as each project has a business model that keeps costs in line with revenue and contemplates enough distribution to satisfy advertisers.
That was the upshot of a panel populated by television executives and Web-video decisionmakers last week at NATPE’s LATV Festival. Attendees got advice first-hand from powerhouses including Reveille’s Howard Owens, YouTube’s Jordan Hoffner, RDF USA’s Max Benator, Bennett Group’s Darren Chuckry and AOL Television/Moviefone’s Kristin Rolla.
The panel, moderated by TelevisionWeek Editor Greg Baumann, explored what genres are poised to break out on the Web.
“The one thing that we’ve seen, YouTube being a global brand and global platform, is that well more than half of our streams are international,” Mr. Hoffner said. Based on that, he said animation is poised to be the medium of the next big breakout Web hit, due to the ease of dubbing for international markets.
There’s also value in shock value, Ms. Rolla said.
“Well, my integrity insurance group would hate me for saying this, but we love R-rated content because if you don’t have it, they’re going to go some place else,” Ms. Rolla said.
Check out other videos from NATPE’s LATV Fest here.
Visit TVWeek.com’s LATV Fest page for more video, blogs and breaking news from the event.
Leave a comment
Comments 39
live tv stream
Great post! Do you have any opinions that you would like to divulge to help us understand the first point a bit further? peace
Swiss Replica Watch
Thanks for your visiting this www.hello-free.com/freebies online store.
Invata engleza
Very nice information,I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work Look forward to reading more from you in the future.
Buy Backlinks
I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I'm looking to create my own blog and would like to know wheere u got this from. thanks
Fat burning furnace
Hi, awesome post! I really enjoy this blog, can't believe I didn't found it until yesterday. I'm bookmarking this blog and I'll be coming back :D
Link Building
Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel :)
Link Building
Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.
Seo Services
This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work :)
Seo Services
Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.
Free Porn
I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success :P
Link Building Services
Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.
Backlinks
Great blog!! You should start many more. I love all the info provided. I will stay tuned :)
garage doors prices
Credit for the great blog post. I am glad I have taken the time to read this.
Backlinks
I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success :P
hillbill
carry on
Buy Backlinks
I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?
Link Building Services
High quality info here! Keep up the great work. I love the feelings being expressed.
Backlinks
Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.
Link Building
Great blog!! You should start many more. I love all the info provided. I will stay tuned :)
Link Building Services
I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?
Matthew C. Kriner
I'll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
Get Backlinks
Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel :)
Rolloff Dumpster Rental
Amazing freakin blog here. I almost cried while reading it!
Web Design Phoenix
This is the best blog I've ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.
Bea Kornblum
Many thanks for the great posting. I am glad I have taken the time to see this.
Shenita Mcmenomy
Thanks much for the great document. I am glad I've taken the time to learn this.
All The Best Videoclips
Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel :)
Buy Links
You make blogging look like a walk in the park! I've been trying to blog daily but I just cant find writing material.. you're an inspiration to me and i'm sure many others!
Tea
Great blog!! You should start many more. I love all the info provided. I will stay tuned :)
nfl women's apparel
Ice hockey is an interesting exercise, I like itwholesale cheap nhl nfl jerseys.
LiveJasmin Review
Good read. I saved the page for future visit.
Get Backlinks
LDA - Chief Exec Monthly Store LTD
Backlinks
Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel :)
Ugg Tall Boots
Worst examine ever. Nickelodeon, AOL, Pf iser, Myfonts, Elbanco Decrap, Syfy. Guy, are you blind or amazingly high?
Ugg For Cheap
excellent information, thanks
Backlinks
Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here :)
Backlinks
Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.
Buy Backlinks
Great wordpress blog here.. It's hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon
Buy Links
Way to focus and straight to your point, i love it. Keep up the work people. Dont let anyone stop us bloggers.