The highest-rated shows in African American households feature sports, according to figures from Nielsen Media Research. Just as with general audiences, football is king. But African Americans also were big viewers of the U.S. Open, won by Serena Williams in the women’s bracket. Among prime-time shows, African Americans were particularly keen on “Hole in the Wall” and “America’s Next Top Model” and not so big on “Deal or No Deal.” The top 10 list follows.
| Rank | Program | Network | Rating | Total Viewers (000s) |
| 1. | Sunday Night Football | NBC | 13.1 | 2,554 |
| 2. | NBC NFL Live Football Special | NBC | 10.4 | 2,094 |
| 3. | The OT | Fox | 9.3 | 1,769 |
| 4. | Sunday Night NFL Pre-Kick | NBC | 9.0 | 1,771 |
| 5. | U.S. Open Tennis Final | CBS | 6.5 | 1,247 |
| 6. | 60 Minutes | CBS | 6.4 | 1,190 |
| 7. | Football Night Part 3 | NBC | 6.2 | 1,196 |
| 8. | America's Next Top Model | CW | 6.1 | 1,089 |
| 9. | Hole in the Wall | Fox | 5.5 | 1,249 |
| 10. | Smarter Than a 5th Grader | Fox | 5.5 | 1,119 |
| 10. | NCIS | CBS | 5.5 | 1,107 |
| 10. | America's Got Talent | NBC | 5.5 | 1,097 |
Source: Nielsen Media Research. Viewing estimates include live viewing and DVR playback on the same day, defined as 3 a.m.-3 a.m. Ratings are the percentage of TV homes in the U.S. tuned into television.
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