Part one of Charles Gibson’s interview with Republican vice presidential candidate Alaskan Gov. Sarah Palin substantially jazzed “ABC World News Tonight's” preliminary ratings last night.
Rising nearly 35% compared to the average of its last two weeks of Nielsen overnight metered household ratings in 55 markets, “World” captured a 7.0 rating/14 share, beating the closest competitor, NBC, by 27%.
This data is preliminary, and subject to change throughout the day.
This isn’t the first time a Gov. Palin appearance has spiked ratings, as her appearance at the Republican National Convention brought in droves of viewers curious about Republican presidential candidate Sen. John McCain’s surprise pick for vice president.
More than 37.2 million viewers watched Gov. Palin’s speech during the RNC Sept. 3, only 1 million less than watched Democratic presidential candidate Sen. Barack Obama’s speech the week prior.
Interest in the RNC carried over into Sen. McCain’s speech Sept. 4, as 38.9 million turned out to set a political convention record for most-viewed speech ever.
Click here for updated numbers.