In Depth

ALCS Game 7 Scores Huge Numbers

The Tampa Bay Rays’ victory over the Boston Red Sox in game seven of the American League Championship Series, televised by TBS Sunday night, was the most-watched baseball game of the season and drew the most viewers of any baseball game on cable since 1998, wrapping up a successful series for both the Rays and Turner Broadcasting.

The win puts the Tampa Bay Rays in the World Series for the first time in their history. They take on the Philadelphia Phillies on Fox starting Wednesday.

The game drew a 7.9 U.S. household rating and 13.4 million total viewers, the most since Mark McGwire hit his record-tying 61st home run on ESPN.

The finale lifted TBS’ numbers for the series to a 4.6 rating and an average of 7.4 million viewers, up 64% from last year, when the network showed the Colorado Rockies’ four-game sweep of the Arizona Diamondbacks in the NLCS.

“Record-breaking performances, extraordinary viewership and tremendous growth across all key demos added up to a winning formula for our coverage of the ALCS,” said David Levy, president of Turner Sports. “The Red Sox and Rays treated baseball fans to a classic ALCS, and viewers made it a point to tune in to watch this tremendous series. The sports television landscape continues to evolve, and what we witnessed during our ALCS coverage is that on any given night cable programming out-delivers programming on broadcast networks.”