In Depth
Nielsen Resets May Sweeps
Memorial Day 2009 is no longer the end of this year’s television season, as Nielsen announced today a revision to the 2008-09 television calendar that will end May sweeps a week earlier.
May sweeps for next year are now set for April 23 through May 20.
The sweeps period, in which Nielsen measures viewership in large and small markets across the country to help set ad-buying rates, occur four times a year: November, February, May and, to a lesser extent, July.
The May sweeps generally end on Memorial Day.
This change is the second major one to this season’s sweeps schedule.
Nielsen previously announced that February sweeps would be pushed back to March 5-April 1, due to the Feb. 17 switchover to digital broadcasting. This change excludes the Oscars, generally a major ratings grabber for ABC, from the sweeps period.
The dates for the November sweeps are Oct. 30 through Nov. 26.
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Comments 18
TV Bob
"The May sweeps generally end on Memorial Day."
No. Sweeps periods always end on Wednesdays, so they never ended on Memorial Day. And there's been many times that sweeps have ended before Memorial Day.
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