TWC Launches Interactive Services in Hawaii

By Daisy Whitney

Time Warner Cable launched interactive television services from technology provider ActiveVideo in the Hawaii market, the companies announced today.

The ActiveVideo service streams both traditional TV programming and Web programming to a digital set-top box.

The interactive content deployed in Hawaii includes games such as Tetris and Sudoku from the provider TAG Networks, home shopping from HSN, and news, sports and children’s versions from P:Mosaic, which operates as a personalized video navigation system, ActiveVideo said. Time Warner can also create channels specific to the Hawaii market with the technology.

Time Warner and Active Video tested the technology during the 2008 Beijing Olympics to deliver schedules, news and photo albums from the Games.