Lifetime is getting all dressed up on the Web.

The women’s television network said Monday it acquired casual games maker Roiworld.com, which is No. 1 in the dress-up game category for teens in South Korea.

Lifetime plans to launch a new version of Roiworld.com in the U.S. and create a Lifetime Game Studios to be headquartered in Seoul.

Terms of the acquisition were not disclosed.

Lifetime said the dress-up category is booming; it combines user-generated content, social networking and virtual world experiences.

“With this acquisition, we see the potential to pioneer a new frontier in women’s digital entertainment,” Lifetime Networks President-CEO Andrea Wong said in a statement. "Our audience looks to Lifetime to provide an escape, in the digital space and on all platforms. With Roiworld.com, we're creating another way to provide more women with more great entertainment.”

Kris Soumas, head of Lifetime Games, will oversee Lifetime’s casual gaming initiative, including this new acquisition.