Chart: Most Watched vs. Most Discussed: Measuring Engagement

By Jon Lafayette

Networked Insights measures the way consumers have conversations about shows on the Web, whether by blogging, posting comments or simply reading comments. By measuring these interactions, Networked Insights can see which shows have the most online engagement.

For the week of Nov. 17, the top show in the Nielsen rankings, “Grey’s Anatomy,” doesn’t make Networked Insights’ top 10 list. At the same time, six of the 10 shows on Networked Insights’ list aren’t top Nielsen shows, including the “24” prequel that aired on Fox.

Most Viewed Shows on TV vs. Most Discussed Shows on the Web

Adults 18-49

Nov. 17-23, 2008

Nielsen's Top 10		Networked Insights' Top 10
Broadcast TV	Viewers	Broadcast TV	Interactions
1. Grey's Anatomy	8,182,000	Two and a Half Men	69,418,375
2. NBC Sunday Night Football	7,400,000	CSI: Miami	47,624,074
3. House	7,376,000	Criminal Minds	38,392,917
4. Two and a Half Men	6,940,000	House	34,743,744
5. American Music Awards	6,681,000	NBC Sunday Night Football	18,666,351
6. CSI	6,536,000	24 Redemption	18,272975
7. The OT	6,001,000	Heroes	11,513,837
8. How I Met Your Mother	5,776,000	CSI: NY	7,676,124
9. Dancing With the Stars	5,667,000	Survivor: Gabon	4,493,928
10. The Office	5,666,000	CSI	4,246,710
Source: Networked Insights