In Depth
Combs, E! Team With CÎROC for Safe Rides on New Year’s Eve
Sean “Diddy” Combs will help New Yorkers get home safe on New Year’s Eve.
Mr. Combs and CÎROC Ultra Premium Vodka are partnering with the New York City Taxi & Limousine Commission and E! Entertainment to give out thousands of debit cards valued up to $15 for Yellow Cab fares.
The cards will be distributed by CÎROC street teams to adult consumers in the Times Square area and Chelsea’s nightclub district between 11 p.m. on New Year’s Eve and 3 a.m. on New Year’s Day.
CÎROC and E! Entertainment also are putting their support behind the initiative by running a message from Mr. Combs on taxicab televisions in New York City through Jan. 1.
Mr. Combs was part of E!’s “Drive Safe” campaign over the summer.
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