NBC Universal Gets Everyone Into the Game for Super Bowl

By Jon Lafayette

Never subtle in seeking promotional synergies, NBC Universal, whose NBC will broadcast the Super Bowl on Feb. 1, has its cable network USA thinking pigskin.

USA’s series “Burn Notice” will feature a guest appearance by former Dallas Cowboys star Michael Irvin on Jan. 29. Mr. Irvin plays a football coach being threatened by a thug.

The following night on “Monk,” the lead character gets tickets to the big game, but can’t go into the stadium until he figures out who tried to blow up a fan in the parking lot. Making an appearance is NBC sportscaster Bob Costas.

Later that evening on “Psych,” the lead characters sign up for training camp after the foot of a professional football kicker is discovered.