GoDaddy.com Ad Drives Super Bowl Spike

By Daisy Whitney

GoDaddy.com saw its first Web traffic spike during the Super Bowl about 15 minutes after its first commercial ran, Web technology firm Akamai reported Sunday night.

Traffic to the site jumped to 433,206 visitors per minute at 7:30 ET, then was sustained at about 134,328 visitors for about 10 to 15 minutes after the an ran. That compares to 10,000 per minute on average for the site, Akamai said.

Akamai tracks Web traffic globally, measuring surges related to news and sporting events.

Hulu also saw a spike after its ad ran, but Akamai did not immediately report by how much.

Akamai will release additional Web traffic statistics today as more Web users check out the Super Bowl spots online.