In Depth
Sponsors Return for Univision’s ‘Belleza Latina’
Univision Network has enlisted AT&T, JCPenney, State Farm and Maybelline New York and Garnier Fructis as returning sponsors for the third installment of “Nuestra Belleza Latina” (Our Latin Beauty).
The title sponsors will be integrated into the beauty competition program through co-created programming content and sponsored challenges.
The winner of the competition will receive a one-year spokesperson contract for AT&T and JCPenney, a wireless phone and up to $200,000 in cash and prizes as a result of the sponsors’ partnership with Univision. The winner also will get a contract as Univision’s newest on-air personality.
On Univision.com, Maybelline New York and Garnier Fructis will exclusively sponsor the “Consejos de Belleza” section with style and beauty tips. JCPenney fashion and accessories also will be featured on Univision.com, while AT&T’s sponsorship will extend to online and mobile.
“We are thrilled to once again partner with AT&T, JCPenney, Maybelline New York and Garnier Fructis and State Farm on ‘Nuestra Belleza Latina,’ an exciting property that allows the brands to engage with our audiences in meaningful and fun ways,” David Lawenda, president of advertising sales and marketing for Univision Communications, said in a statement. “This partnership exemplifies our commitment to creating innovative opportunities for our advertisers to meet their business objectives.”
“Nuestra Belleza Latina” returns with new episodes on Sunday.
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Comments 40
LETY CORONA
Respondiendo a Mario: La conductora Yisell es muy buena con lo que hace. No se tu a que le llamas a una buena conductora. A lo mejor tu quieres una conductura que venda su cuerpo no su talento. La intruza hizo un buen papel. A mi el lo general me gusto la idea y a la gente tambien. Osman es un critico fabuloso y todo el show en si es un exito. El publico y la gente queria un show que habriera las puertas a jovenesitas aspirantes a ser famosa. Espero que en 2010 devuelta vuelva al aire. Recuerden sonrian a la vida
Elsa Amaya
Hola! Me yamo Elsa Amaya y ami me encanta ver Nuestra Belleza Latina! Por favor ensename la inrusa de 2009 de nuestra belleza latina porque mi nieta nunca la vio y es vien curiosita en todo! Eya tiene 10 anos y quire saver todo! Pero yo la quiro mucho. Eya quire ver la tanto! Tu fana #1,
Elsa
valeria
hola me encanta ver nuestra bellesa latina
Nilda Gonzalez
Hola. Mi nombre es Nilda de PR. Me encanta mi belleza latina. Gracias
jayme cabrera
estoy muy enojado con quienes manejan dichos concursos a ellos solo les encantan las personas que lucen mas anglosajones y que su look no representa ala mayoria de nuestra gente que por ciertoes llamada latina sin ninguna razon pues nosotros somos mayas incas aztecas etc pero no decendientes de los romanos(latinos)univision como las otras cadenas de informacion solo las personas de ojos azules pelo rubio son guapos e inteligentes cual es el mensaje para nuestros hijos ya que muchas veces la television anglo es mas multi ethnica que univision espero que en el futuro el tipo (look) indigena sea mejor representado y con mas dignidad que solamente ser ridiculizado y ser pasado como estupido ilegal criminal yciertamente feo
ELIA SANCHEZ.
ME ENCANTA EL CONCURSO ,UZMEL ,LUPITA .EL VESTUARIO DE LA CONDUCTORA .ES FABULOSO.
ME ENCANTARIA ALGUN DIA TAMBIEN LAS SENORAS DE MEDIANA EDAD PUDIERAMOS CUMPLIR NUESTROS SUENOS .QUE POR ALGUN MOTIVO QUEDARON .DETENIDOS .
.TAMBIEN SE QUE LUPITA.O ALGUIEN PENSARA EN LAS SENORAS .TENEMOS SUENOS .Y AMI ME ENCANTARIA
PARTISIPAR GRASIAS.
SRA.SANCHEZ.FROM TUCSON.
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