YouTube had the most total streams and unique viewers for February among top U.S. online brands, according to Nielsen Online.
The Web site garnered 5.2 billion total streams and 88 million unique visitors. Hulu came in second for total streams with 309 million.
Overall online video usage in the U.S. was down 5.9% from January to February, dropping from 136 million to 128 million unique viewers. Nielsen Online recorded 8.9 billion total streams for the month of February, down 14.9% from January.
Top Online Brands ranked by Video Streams for February 2009 (U.S.)
Video Brand | Total Streams (000) | Unique Viewers (000) |
YouTube | 5,158,727 | 88,136 |
hulu | 308,806 | 9,473 |
Yahoo! | 250,425 | 24,085 |
Nickelodeon Kids and Family Network | 209,465 | 6,039 |
Fox Interactive Media | 194,255 | 14,376 |
ABC.com | 187,128 | 6,716 |
MSN/Windows Live | 162,900 | 12,198 |
Turner Sports and Entertainment Digital Network | 125,067 | 5,961 |
MTV Networks Music | 100,076 | 4,410 |
CNN Digital Network | 99,846 | 8,377 |
Source: Nielsen Online, VideoCensus Note: Includes progressive downloads and excludes video advertising. |
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