In Depth
3.8 Million U.S. Homes Still Not Ready for DTV, Nielsen Says
Some 3.8 million or 3.4% of all U.S. TV households are still completely unprepared for the June 12 digital TV switch, according to Nielsen Media Research. The Albuquerque-Santa Fe, N.M., market ranks as the most unprepared market, with 9.4% of households still not ready.
About 610,000 households became DTV-ready during the month of March, according to new figures through March 29 from Nielsen Media Research.
However, the rate at which households are becoming prepared is slowing down, as the number of households that are still unprepared went down 0.2% during the last two weeks of March. That marked the lowest rate of change in unpreparedness between two-week periods over the last three and a half months as measured by Nielsen.
For TVWeek's comprehensive coverage of the digital television transition, visit the DTV Switch Navigator page.
Although the percentage of households still unready for the June 12 switch continues to drop across the board, African American households remain the most unprepared, with 6.2% of homes still not ready for DTV. Hispanic households are down to 5.6% unpreparedness, followed by Asian households at 4.4% and white households at 2.7%.
Younger households also are unprepared at a much higher level than older households, with those under 35 years old coming in at 6.3% unprepared and those over 55 at 1.8%.
Among prepared households, the Providence, R.I.-New Bedford, Mass., market is now completely ready for DTV, while the Hartford-New Haven, Conn., market is coming in at less than 1% unprepared.
(Updated: Added third paragraph. 1:30 p.m.)
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Comments 12
Bill
Despite outreach and everything stations can do, there's just nothing you can do to reach those who still aren't ready.
The date was extended, the crawls have gotten downright annoying and yet they're still not ready?
At a certain point you just can't do anything more.
Doug
As it says in the Bible, we will always have the poor. (Matthew 26:11)
And, it seems, we will always have the ignorant. This delay was pointless. And expensive. And dreamed up by Democrats.
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