In Depth
CW Makes Summer Programming Push
The CW is finally getting into the summer programming game.
After taking the warm weather months off during its first two years, the network has decided to debut two new reality shows this year. The RDF USA/Mike Fleiss-produced “Hitched or Ditched” will premiere in May, while docusoap “Blond Charity Mafia” rolls out in July.
“We’re very excited to be launching original programming during the summer months for the first time,” said Dawn Ostroff, president of entertainment for The CW. “We want to keep this season’s momentum going by freshening our schedule with two new reality shows with fun, relatable concepts aimed squarely at our young female demo.”
“Hitched,” will air Tuesdays at 9 p.m. starting May 26, with repeats Wednesdays at 9. The CW has ordered six episodes of the series, which will run through June 30.
The project, in the works since last fall, was originally developed as "For Better or Worse".
"Hitched" will air opposite NBC's "America's Got Talent." Mr. Fleiss' other new reality series— "More to Love," or, as Variety is now calling it, "The Fatchelor"-- will air on Fox in the same 9 p.m. Tuesday slot later in July.
Once “Hitched” wraps, the CW will premiere “Mafia” with back-to-back half-hour episodes at 9 and 9:30 p.m. on July 7. On July 14, original episodes of “Mafia” shift to 9:30 p.m., with the previous week’s episode airing at 9 p.m.
“Mafia” will end its run in early August. The CW hasn’t set its fall premiere dates yet, but there’s been speculation the network may once again roll out its series early, either in late August or early September.
Here’s how the CW’s press release describes the new summer series:
—HITCHED OR DITCHED is a one-hour reality show focusing on couples who are in long-term relationships but have not yet taken that big leap into marriage. Nominated by a friend who believes it’s either time for the couple to tie to the knot or break up, each episode features a different couple who accept their friend's proposition to set a wedding date in one week’s time. Throughout the week leading up to the big day, the couple is put through a series of personalized exercises that test their relationship, all while planning their dream wedding. They may have to confront their problems ranging from mending relationships with future in-laws to dealing with jealousy issues. When the wedding day arrives, the couple will make the final decision – will they tie the knot or call the whole thing off? Viewers will witness every emotional milestone as the couple decides if it’s time to get HITCHED OR DITCHED. The series is hosted by Tanya McQueen (“Extreme Make-Over Home Edition”). HITCHED OR DITCHED is produced by RDF USA in association with Next Entertainment. The executive producers are Mike Fleiss (“The Bachelor,” “High School Reunion”), Chris Coelen (“Secret Millionaire,” “Don’t Forget the Lyrics”), Greg Goldman (“Secret Millionaire,” “Wife Swap”), Mike Duffy (“Addicted to Beauty”) and Jason Ehrlich (“The Bachelor”).
—BLONDE CHARITY MAFIA is a docu-series about the lives of Washington, D.C.’s most influential 20-something Alpha Girls. The BCM runs the D.C. social circuit from charity events to society parties. Their events are the hottest ticket in town, and everyone vies for an invitation – from Congressmen to Hill staffers. Gossip about the BCM is played out and played up on LATENIGHTSHOTS.com (a local, invite-only social website), where minute-by-minute gossip updates about the BCM's daily (and nightly) exploits are shared for the D.C. public to devour. BLONDE CHARITY MAFIA is from Capital Hills Productions, Inc. with executive producers Patty Ivins (“The Modern Girl’s Guide To Life,” “Sports Illustrated: Swimsuit Model Search”) and Julie Pizzi (“The Modern Girl’s Guide To Life,” “Sports Illustrated: Swimsuit Model Search”).
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How will the of the country react to life in the DC social scene?
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garbage.
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What? Still no word on Reaper? Not even about yesterday's news that the creators are leaving? While this doesn't look good for our show, you can still let the CW know you want Reaper to continue even without them.
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Please don't stay silent. They'll never know how much you'd like Reaper to stay if you never tell them. Tom Spezialy's still around, and lots of shows do just fine even after a change in the guards.
Since snail mail campaigns work best, here's the address for Dawn Ostroff at the CW:
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elle
The "Mafia" show is the worst show ever! Those girls have no idea what the real DC is like. They come from rich families that have paved the way for them. The DC social scene is a lot more than these girls know about. How in the world do you have a show based in DC without any black people. Those girls are so fake! Are all of them even from DC???
If it weren't for the fact that anyone can be on a "reality", I would be so ashamed to be from DC with this show. This show needs to air one time and that's it. They don't "represent" anything from DC.
jack
so im from DC and actually know one of the girls of the show and shes really nice but DC is not really a social atmosphere. its more all about politics not really partying. and yeah, DC without black people is just Georgetown so....not really realistic. This show wont last.
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