In Depth
Demand Spikes for CBS' March Madness VOD
CBSSports.com saw usage surge for its NCAA March Madness on Demand video player in 2009.
The player attracted 7.52 million unique visitors, representing a 58% increase from 2008. Viewers consumed 8.6 million total hours of video and audio, up 75% from 2008.
On TV, CBS Sports saw a viewership increase of 5% in metered markets for its coverage of the 2009 NCAA Division I Men’s Basketball Championship.
“Together with the NCAA, March Madness on Demand continues to set the bar for excellence for online video coverage of a sports event,” Jason Kint, senior VP and general manager for CBS Sports, said in a statement. “We’re thrilled by the record numbers we saw this year and appreciate the tremendous support we received from across CBS in helping to make this event as successful as it was."
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Jim Riley
The games were great, the coverage was great, even the President's picks were great.
Classic College Hoops on Demand.
Well done CBS Sports!
As CBS' VOD partner, TVN Entertainment was thrilled to support the industry-wide effort.