News

DTV-Unready Households Down to 3.3 Mil, Nielsen Says

Fewer than 3% of U.S. TV households are still completely unready for the digital transition on June 12, Nielsen said today.

As of May 10, 3.3 million or 2.9% of households are completely unprepared, down from 3.5 million unready households in Nielsen’s last update less than two weeks ago. The number of completely unready households declined two-tenths of a percent from 3.1% of households.

For TVWeek's comprehensive coverage of the digital television transition, visit the DTV Switch Navigator page.

Among different demographics, Asian households made the greatest improvement, dropping from 4.1% completely unready households to 3.4%.

African Americans, Hispanics and those under age 35 also made slight improvements. Nielsen saw the percentage of unready African American and Hispanic households decline from 5.9% to 5.7% and 5.0% to 4.9%, respectively. Unready households headed by those under the age of 35 decreased from 5.7% to 5.4%.

Albuquerque-Santa Fe, N.M., remains the most unready market among Nielsen’s 56 metered markets. In the market, 8.47% of households are completely unprepared for the transition, down slightly from 8.8% as of April 26. Texas markets Dallas-Fort Worth and Austin take the No. 2 and 3 spots with 6.67% and 5.31%, respectively.

Providence, R.I.-New Bedford, Mass. represents the least unready market, with 0% households completely unready.

Comments (2)

Tired Of Waiting:

Two words. "Eff Them!"

I am tired of waiting for people. Lets do this already, we've postponed this date far too many times.

Thurston Last:

Hey. Stop whining. You want to watch DTV? Then watch it. It's on right now. You don't have to wait, it's already there. Been watching it since March 2008 myself. Leave the folks in rural communities alone. They can't help that they can't get a good digital signal.

Post a comment