Video: Novel Approach to Marketing Books
Daisy Whitney's New Media Minute
Publishers and authors are stepping up their game when it comes to online video. The young adult genre is taking the lead with new creative experiments in Web video to promote books like Jay Asher’s “Thirteen Reasons Why,” Alyson Noel’s “Evermore” and Harper Teen’s “The Luxe,” Daisy Whitney reports in her New Media Minute. For more details on what’s working, what’s not and what’s next when it comes to the intersection of the Internet and novels, check out this episode.