In Depth

Video: Novel Approach to Marketing Books

Daisy Whitney's New Media Minute

Publishers and authors are stepping up their game when it comes to online video. The young adult genre is taking the lead with new creative experiments in Web video to promote books like Jay Asher’s “Thirteen Reasons Why,” Alyson Noel’s “Evermore” and Harper Teen’s “The Luxe,” Daisy Whitney reports in her New Media Minute. For more details on what’s working, what’s not and what’s next when it comes to the intersection of the Internet and novels, check out this episode.

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Los Angeles author Shilpa Agarwal recently published her debut novel HAUNTING BOMBAY (Soho Press, April 2009), a supernatural mystery set in India.

Her 90-second book trailer, directed by Shishir Kurup, has been recognized as one of the best book trailers to date. View it online at youtube.com/hauntingbombay.

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