By Shareen PathakAdvertising Age Is JC Penney’s big refresh already starting to see a payoff? The retailer’s ads starring Ellen DeGeneres were among the most effective commercials to debut during the Oscars, according to ad-effectiveness firm Ace Metrix. Four spots,…
Best PictureThe Artist Best ActressMeryl Streep, The Iron Lady Best ActorJean Dujardin, The Artist Best Supporting ActressOctavia Spencer, The Help Best Supporting ActorChristopher Plummer, Beginners Best DirectorMichel Hazanivicius, The Artist Best Original ScreenplayWoody Allen, Midnight in Paris Best Adapted ScreenplayAlexander…
‘You Could Easily Make the Case That Diamond Creek is the Finest Producer of Cabernet Sauvignon in America’ —Pierre DuMont, wine writer Hello. And welcome! I’m Boots Brounstein, and along with my late husband, Al, we founded Diamond…
By Brian SteinbergAdvertising Age Has the clock struck for the regular appearance of TV ads that are a whopping two minutes in length — or more? With the emergence of super-sized commercials for Chrysler and Chipotle Mexican Grill in two…
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By Jeanine Poggi Advertising Age Canoe Ventures has hit rough waters. Canoe, the cable-industry consortium aimed at developing interactive TV commercials through use of a set-top box, said Wednesday that it would shutter that part of its business and lay…
FOR IMMEDIATE RELEASEFebruary 19, 2012 2012 WRITERS GUILD AWARDS WINNERS ANNOUNCED Los Angeles and New York – The Writers Guild of America, West (WGAW) and the Writers Guild of America, East (WGAE) tonight announced the winners of the 2012 Writers…
By Brian SteinbergAdvertising Age Out-of-home viewership lifted this year’s Super Bowl audience by at least 20.7%, depending on the demographic, according to data collected by media-and-marketing-research firm Arbitron. Using data based on a panel of 70,000 people, Arbitron determined that…