In Depth

GroupM Announces Senior-Level Management Changes

Here’s the press release from GroupM, released today, Aug. 15, 2012:

Rob Norman Moves Full-Time to Top Digital Role; Kelly Clark of Maxus Will Lead GroupM NA; Vikram Sakhuja Named CEO of Maxus Global

NEW YORK -- Senior-level management changes at GroupM North America and one of its four agencies were announced today by Dominic Proctor, President of GroupM Global.

In the first move, GroupM North American CEO Rob Norman becomes Chief Digital Officer for GroupM Global, a new position at the company.

“Our activity in digital will define our future success and we are truly fortunate that Rob will step into this crucial role full time,” Proctor said in making the announcement. “There is nobody better suited or more experienced than Rob to lead our teams into the future.”

Norman has extensive experience in the digital arena having served as CEO of GroupM Interaction since 2006. Proctor said his responsibilities will be significantly expanded in his new role.

At the same time, Proctor said Kelly Clark, currently Global CEO of the award-winning GroupM agency Maxus, will succeed Norman as CEO of GroupM North America.

“Kelly has had wonderful success with our companies in Asia, the UK, and Europe and most recently at Maxus globally,” Proctor said. “His broad experience and track record will bring a great boost to our business in North America.” Prior to taking over Maxus in 2008, Clark served as CEO of GroupM Europe, Middle East and Africa.

Maxus was named the 2011 “Media Agency of the Year” by Adweek magazine and last month the agency was named the fastest-growing global media services agency in the world for the third consecutive year by RECMA, the independent organization that measures media agency sector operations.

Taking Clark’s role at Maxus will be Vikram Sakhuja, currently CEO of GroupM India and South Asia.

“Vikram is the perfect candidate to take on the Maxus role from Kelly,” Proctor said. “Maxus has a great management team and a lot of momentum. I have no doubt that Vikram will continue to build a great agency.” He added that Sakhuja will remain in his current role until his successor is announced.

All three will report to Proctor. Each begins his new role later this year.