In Depth

MTV's Video Music Awards, Sept. 6, 2012: Full List of Winners

Video of the Year: Rihanna featuring Calvin Harris "We Found Love"

Best New Artist: One Direction, "What Makes You Beautiful"

Best Female Video: Nicki Minaj, "Starships"

Best Male Video: Chris Brown, "Turn Up The Music"

Best Hip Hop Video Award: Drake featuring Lil Wayne, "HYFR"

Best Pop Video: One Direction, "What Makes You Beautiful"

Best Rock Video: Coldplay, “Paradise”

Best Video with a Message: Demi Lovato, "Skyscraper"

Best Electonic Dance Music Video: Calvin Harris, "Feel So Close"

Most Share-Worthy Video: One Direction, "What Makes You Beautiful"

Best Art Direction: Katy Perry, “Wide Awake”

Best Choreography: Chris Brown, “Turn Up the Music”

Best Cinematography: M.I.A. “Bad Girls”

Best Editing: Beyonce, “Countdown”

Best Visual Effects: Skrillex, “First of the Year (Equinox)”

Best Direction: M.I.A., “Bad Girls”