MTV's Video Music Awards, Sept. 6, 2012: Full List of Winners
Video of the Year: Rihanna featuring Calvin Harris "We Found Love"
Best New Artist: One Direction, "What Makes You Beautiful"
Best Female Video: Nicki Minaj, "Starships"
Best Male Video: Chris Brown, "Turn Up The Music"
Best Hip Hop Video Award: Drake featuring Lil Wayne, "HYFR"
Best Pop Video: One Direction, "What Makes You Beautiful"
Best Rock Video: Coldplay, “Paradise”
Best Video with a Message: Demi Lovato, "Skyscraper"
Best Electonic Dance Music Video: Calvin Harris, "Feel So Close"
Most Share-Worthy Video: One Direction, "What Makes You Beautiful"
Best Art Direction: Katy Perry, “Wide Awake”
Best Choreography: Chris Brown, “Turn Up the Music”
Best Cinematography: M.I.A. “Bad Girls”
Best Editing: Beyonce, “Countdown”
Best Visual Effects: Skrillex, “First of the Year (Equinox)”
Best Direction: M.I.A., “Bad Girls”