In Depth

Is This the Year TV Finally Fixes Content Discovery? Catching Up With the Explosion in Viewing Choices

By Jeanine Poggi
Advertising Age

Consumers have more choices than ever when it comes to content, but the TV industry has been late in providing viewers with a simple way to find what they want to watch, said Tara Maitra, senior VP and general manager-content and media sales at TiVo, at the Consumer Electronics Show. This year will be about finally creating a better user experience.