NBCUniversal's Hispanic Enterprises and Content Names Luis Silberwasser President of Telemundo Network
Press release from NBCUniversal, Tuesday, May 13, 2014:
NBCUniversal’s Hispanic Enterprises and Content announced that television veteran Luis Silberwasser has been named President of Telemundo Network, starting in August. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal and will be based in Miami.
In his new role, Silberwasser will have overall responsibility for the Telemundo broadcast network, including Telemundo Studios, the leading producer of original Spanish-language primetime content for U.S. Hispanics. Working closely with the Hispanic Enterprises and Content senior team and Telemundo’s leadership, Silberwasser will be responsible for developing and executing the Spanish-language network’s entertainment, sports and news growth strategy with a focus on increased market share and profitability.
“Luis is a world-class operating executive with exceptional management, content and leadership experience,” said Uva. “His deep understanding of the U.S. Hispanic and Latin American markets, coupled with his strong track record in successfully building global brands and developing and producing high quality content make him the ideal leader to fulfill the growth potential of Telemundo Network.”
“I am extremely proud and honored to join the NBCUniversal family,” said Silberwasser. “Leading the Telemundo Network is a dream opportunity and I am incredibly excited about its future. Telemundo has a robust legacy as a content producer and with NBCUniversal’s support, the network is well positioned to grow. I look forward to working with Telemundo’s great creative team to take the network to the next level.”
Most recently, Silberwasser was Executive Vice President and Chief Content Officer for Discovery Networks International (DNI), based in London. In this role, Silberwasser was charged with leading the overall content strategy for DNI’s portfolio of channels in the international markets, as well as overseeing DNI's production and development unit that focuses on creating original global content for the international networks in more than 220 countries worldwide. In that role, Silberwasser also oversaw the international roll out of TLC, creating a strong complement to Discovery Channel in the company's global brand portfolio.
Previously, Silberwasser served as Senior Vice President, Content Group for Discovery Networks Latin America/U.S. Hispanic, where he managed programming, production and marketing for the region's 15 channels. During his tenure, Silberwasser launched and served as General Manager for the company’s two channels geared for the U.S. Hispanic market – Discovery en Español and Discovery Familia.
In addition, Silberwasser has held leadership positions in marketing, sales and business development within Discovery's international division including Senior Vice President for Strategic Planning at Discovery Networks International, and Vice President of Affiliate Sales and Marketing for the Latin American division.
Before joining Discovery in 1998, Silberwasser served as Brand Manager for Secret and Oil of Olay brands in the Beauty Care division of Procter & Gamble in Cincinnati, Ohio.
Raised in Cali, Colombia, Silberwasser holds an MBA from Harvard Business School and Bachelor of Science in industrial engineering from Georgia Tech. Married with four kids, Silberwasser will relocate from London to Miami, FL.