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Entries tagged with: Alan Cohen

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The Top 5 Questions Media Planners Need to Ask

[Editor's Note: It's been a long-slow summer so far waiting out the Upfront, as the interview below with OMD's Alan Cohen, courtesy Ad Age, attests. But before you get to that, we offer a most important article first. As planners,...

Posted on July 20, 2009 11:45 AM