In Depth
Entries tagged with: Coalition For Innovative Media Measurement
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What's Really Going on With the Latest Challenge to Nielsen?
By Chuck RossThis week saw the official announcement of a group of media buyers and sellers who could possibly challenge Nielsen’s dominance in media measurement.First, some stats:Name: Coalition for Innovative Media Measurement (CIMM). At least that’s what its logo says....
Posted on September 11, 2009 5:33 AM