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Entries tagged with: Media Buyers

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Media Buyers Fairly Frosty on Prospects for Prime-Time Leno

NBC is touting Jay Leno's new prime-time program, which will make its debut Sept. 14, as an innovative, DVR-proof move, but buyers say the new talk show will draw fewer viewers than ABC and CBS on any given night, and...

Posted on June 8, 2009 9:06 AM