In Depth
Entries tagged with: Media Planner
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Is The Future of TV Viewing Through the Internet and Then Onto a TV, Computer or Mobile Device?
Dave Poltrack, CBS's chief researcher, has come up with an interesting theory: that most TV shows will be streamed throught the Internet to be displayed on a variety of devices: TVs, computers, mobile devices.As media planners, if this comes to...
Posted on August 6, 2009 7:27 AM
The Top 5 Questions Media Planners Need to Ask
[Editor's Note: It's been a long-slow summer so far waiting out the Upfront, as the interview below with OMD's Alan Cohen, courtesy Ad Age, attests. But before you get to that, we offer a most important article first. As planners,...
Posted on July 20, 2009 11:45 AM