In Depth
Entries tagged with: Media Planning
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Is The Future of TV Viewing Through the Internet and Then Onto a TV, Computer or Mobile Device?
Dave Poltrack, CBS's chief researcher, has come up with an interesting theory: that most TV shows will be streamed throught the Internet to be displayed on a variety of devices: TVs, computers, mobile devices.As media planners, if this comes to...
Posted on August 6, 2009 7:27 AM
When Faced With Placing Non-traditional Media on the Media Plan You Need to Ask Certain Key Questions; Plus—How Media Trading is Working in the U.K.
[Editor's Note: Today’s Media Planner focuses on the how to handle things that are new. For example, there’s been talk for quite awhile about automated media trading. Many feel it’s a threat—and wouldn’t work anyway. In today’s piece from our...
Posted on July 28, 2009 8:50 PM