In Depth
Entries tagged with: New Media
1 result(s) displayed (1 - 1 of 0):
When Faced With Placing Non-traditional Media on the Media Plan You Need to Ask Certain Key Questions; Plus—How Media Trading is Working in the U.K.
[Editor's Note: Today’s Media Planner focuses on the how to handle things that are new. For example, there’s been talk for quite awhile about automated media trading. Many feel it’s a threat—and wouldn’t work anyway. In today’s piece from our...
Posted on July 28, 2009 8:50 PM