In Depth
Entries tagged with: Nielsen
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What's Really Going on With the Latest Challenge to Nielsen?
By Chuck RossThis week saw the official announcement of a group of media buyers and sellers who could possibly challenge Nielsen’s dominance in media measurement.First, some stats:Name: Coalition for Innovative Media Measurement (CIMM). At least that’s what its logo says....
Posted on September 11, 2009 5:33 AM
Raging Controversy: Time For Sports Programming to Move to C3 Ratings? At Stake: Fate of an $8 Billion Market
With a letter that went out to clients last week from Nielsen Media Research to its clients, there's a raging debate whether or not the $8 billion-plus live sports marketplace should move from live ratings to C3 ratings. The veteran...
Posted on July 13, 2009 3:03 PM