In Depth
Entries tagged with: advertising
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All About GM's New Auto Ad Campaign
By Michael BushAdvertising AgeGeneral Motors Corp. marketing chief Bob Lutz swears the automaker's new TV spots featuring GM Chairman Ed Whitacre are nothing like the Lee Iacocca ads Chrysler ran back in the 1980s.Mr. Whitacre, a white-haired former telecom exec,...
Posted on September 11, 2009 5:30 AM
In an Extraordinarily Tough Year for Ad Sales, The NFL Scores a Touchdown; Plus the NFL Network's Way to Engage Those Working at Media Agencies
By John ConsoliSpecial to TVWeekWith two weeks to go until the regular season opening weekend, ESPN has already sold out its September and October inventory for Monday Night Football, and the other networks are actively writing business.“The television football marketplace...
Posted on August 28, 2009 2:01 PM
In Today's World of Increasing Ad Clutter, One Cable Network Learns The Art of Getting Viewers to Pay Attention to Ads
By Brian SteinbergAdvertising AgeIn October 2007, the executive team at the National Geographic Channel huddled together to figure out how their cable outlet was faring under a new ratings metric that measured how many people watched the commercials, not the...
Posted on August 9, 2009 1:26 PM
Is The Future of TV Viewing Through the Internet and Then Onto a TV, Computer or Mobile Device?
Dave Poltrack, CBS's chief researcher, has come up with an interesting theory: that most TV shows will be streamed throught the Internet to be displayed on a variety of devices: TVs, computers, mobile devices.As media planners, if this comes to...
Posted on August 6, 2009 7:27 AM
Slow Upfront? Not for this Automaker: Subaru and its Media Agency, Carmichael Lynch, Busy Integrating Product on TV Shows
Andrew HamppAdvertising AgeNext week, Subaru's Impreza WRX gets a co-starring role on Syfy's "Eureka," which returns for its fourth season July 10. The vehicle will be featured in several episodes as the high-tech replacement for Tabitha, an old jalopy of...
Posted on July 6, 2009 5:35 AM