Coming Friday: From the Gospel of the Former Saint Woods, his Sermon on the Mount.
OK, perhaps a bit of an exaggeration, but our anticipation of what Tiger Woods will say on Friday could not be any higher.
Woods’ plan to break his silence and finally talk to the media, however briefly, has been immediately attacked for what he won’t be doing: Primarily that he won’t be anwering any questions. But I’m going to assume there might be a good reason for that and it’s not just an issue of his being a control freak.
Regardless of how poorly many of us think Woods has handled his media communications during this scandal thus far, let’s assume that his advisors really might have something on the ball, despite all evidence to the contrary thus far. I know, perhaps it’s a nonsensical assumption, but let’s give them the benefit of any doubt.
So let’s see if we can figure out what Woods will say.
First, as ABC News said in its account of the Woods’ anouncement, "In a statement Wednesday, Woods’ agent Mark Steinberg said the golfer was looking forward to the next step. ‘ While Tiger feels that what happened is fundamentally a matter between he and his wife, he also recognizes that he has hurt and let down a lot of other people who were close to him. He also let down his fans. He wants to begin the process of making amends and that’s what he’s going to discuss,’ the statement said."
OK, that sounds like the right thing to say.
Furthermore, according to the ABC account, "Fellow golfer Ernie Els told Golfweek magazine after Woods’ announcement that his statement was ‘selfish.’ ‘I feel sorry for the sponsor [of this week's professional golf tournament]. Mondays are a good day to make statements, not Friday,’ he told the magazine. ‘This takes a lot away from the golf tournament.’ "
However, I also read where Woods’ camp responded to Els by saying that Ernie doesn’t know all the facts and that Woods needs to make his announcment on Friday and can’t wait until next week.
So here’s what I’m thinking: Why would Woods feel he MUST talk on Friday. I’ve decided it’s one of two reasons.
One, there’s some bombshell coming out in some publication early next week.
Or–and I’m hoping it’s this one–Woods is going to say that he”ll be sitting down with Oprah or Diane Sawyer or Barbara Walters or Larry King or someone of their ilk on Monday.
If I’m wrong and it’s just an announcement about where Tiger will play his first golf tournament since the scandal broke, then both Woods and his advisors are far less smart and media savvy than we already think they are. And so far we think they’re getting a D- at best.
Tiger, don’t keep blowing it.#