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YouTube to Introduce Paid Subscriptions

YouTube is getting ready to debut paid subscriptions for individual channels this spring, reports Advertising Age. The goal is to lure content producers, advertising money and viewers from traditional television, the story notes. "As of now it appears that the…

Nielsen, Weigel Reach Deal for National Measurement of Me-TV

Weigel Broadcasting Co. announced it has reached an agreement with Nielsen that will bring national audience measurement to the Me-TV Network, starting this spring. “The ratings for the Me-TV Network that Nielsen shared with us were above our expectations and…

Video: Volkswagen Super Bowl Ad Sparks Controversy

A Volkswagen commercial for the upcoming Super Bowl has sparked a controversy after the spot was previewed online, Motor Authority reports. “Volkswagen’s upcoming ad for Super Bowl XLVII doesn’t feature scantily clad bikini models, singing dogs or an adorable pint-sized…

No Hard Feelings: G.E. — After Being Targeted by ’30 Rock’ for Years — Runs Ads Saluting the Show

NBC’s "30 Rock" has poked fun at General Electric for seven seasons, mocking everything from its microwave division to its Six Sigma management focus. But now the conglomerate is taking out a TV ad that salutes the show as it…

Marketer Whose Super Bowl Ads Came Under Fire Will Sit Out the Big Game

An advertiser whose Super Bowl commercials have gained a lot of attention — not all of it positive — since it first ran spots in the big game said it will sit out this year’s game. Advertising Age reports that…

‘SNL’ Actor to Fill Hasselhoff’s Speedo in ‘Baywatch’ Adaptation

An upcoming adaptation of the hit 1990s series “Baywatch” will feature a “Saturday Night Live” actor stepping into the role made famous by David Hasselhoff as the leader of a team of California lifeguards, TheWrap.com reports. Bill Hader — known…

One Wag, Talking About the Fake Details of College Football Star Manti Te’o’s Fake Girlfriend: ‘Look at the Bright Side — No One Really Died.’ All Kidding Aside, Here Are the Appalling Reasons Why This Hoax Lasted as Long as It Did

In this guest commentary, Crain’s David Klein says it’s "astonishing" that this hoax ever gained any traction. To read his insightful comments about this black eye for journalism, please click here.

NRA Making Its Presence Felt on Cable

The National Rifle Association is increasingly becoming a presence on cable. The group sponsors or produces six television shows that air on the Outdoor and Sportsman channels, creating a potential profit center for the group as well as a way…

Why Fox Is Taking a New Approach to Promoting an Upcoming Drama Series

In a pioneering effort to reach viewers, Fox Television is promoting the new Kevin Bacon drama, "The Following," by urging viewers to set their DVRs to record the program, reports Deadline.com. Instead of tune-in ads, Fox has turned to billboards…

Dish Takes Out Ads Bashing CBS

Dish fired a new salvo in the battle over its Hopper with Sling DVR device, and the company took aim directly at CBS. Deadline.com reports that Dish took out full-page ads Sunday in a number of major newspapers touting the…