The reason broadcast networks are being forced to settle for smaller ad rate increases than in past years isn’t just because ratings in the key 18-49 demo are down, according to a B&C analysis by John Consoli. A more important…
Fox has wrapped up its upfront advertising sales, but after a dismal prime-time season, the network saw its commitments decline by 8%, reports the Los Angeles Times. The network sold about $1.75 billion in advertising commitments, down from about $1.95…
"Apple Inc. and TBWA\Chiat\Day, the ad agency behind the company’s most memorable advertisements, are embarking on a new campaign designed to revive interest in an aging product line and cement the iPhone maker’s bond with consumers, people with knowledge of…
With the broadcast networks struggling to draw viewers this past television season, NBC is turning to a quiz show to test whether a new format can bring viewers back to prime time, reports Tim Molloy in TheWrap. "Million Second Quiz,"…
A red-hot reality show is turning out to be a gold mine for Walmart. Advertising Age reports that the giant retailer is making the most of a relationship with A&E’s hit show "Duck Dynasty, whose stars Korie and Willie Robertson…
CBS is largely finished with its upfront sales for the 2013-14 television season, reports The New York Times. The network’s progress is surprising because of reports that the market for upfront advertising sales has turned sluggish or even reached an…
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The CW television network is the first broadcaster to wrap up negotiations for advertising sales for the 2013-2014 television season, reaching an amount on par with last year’s commitments, the Los Angeles Times’ Company Town reports. The CW received CPM…
An advertisement starring "Baywatch" actress Pamela Anderson has been banned in the U.K. for allegedly being sexist and degrading to women, reports The Guardian. The advertisement for the Web-hosting service CrazyDomains features Anderson addressing a boardroom full of men and…
Arguing that Dish’s AutoHop ad-skipping service threatens the television business model, Fox Broadcasting Co. asked a federal appeals court to halt the service. Bloomberg’s Businessweek reports that the network went to the Ninth Circuit Court of Appeals to try to…