Advertising

Cheerios Marketer Stands Behind Ad After It Sparks Hate Talk

The marketers of Cheerios cereal appear to be standing behind a commercial that has become the focus of hate talk. USA Today reports that the new ad featuring a mixed-race family had its comments section disabled on YouTube after sparking…

Fox Getting Upfront Price Increases; Where Do Things Stand With the Other Broadcast Nets?

The Fox broadcast network has wrapped up a sizable portion of its upfront ad sales, and it is reportedly getting price increases. B&C reports that the network is pulling in cost-per-thousand-viewers (CPM) hikes in the 5% to 7% range, according…

TV Station’s New Ad Campaign Targets ‘State of TV’ — and Not in a Good Way

A new advertising campaign from a New York City television station offers a grim assessment of the state of TV, and aims to cash in on it. EW.com’s Inside TV reports that new ads for Thirteen, a local PBS station,…

Media Buyers on What to Expect From Upfront Ad Sales

Media buyers have offered an assessment of what to expect from this upfront season. MediaLife reports that the buyers are saying this will be a "ho-hum" season, without strong results for the broadcast networks. "Media people foresee very small gains…

JCPenney Under Fire for Advertising a Kettle That Looks Like Hitler — See for Yourself

JCPenney is being criticized after a billboard appeared in Culver City, Calif., advertising a kettle that some observers say looks a lot like Adolf Hitler, CBS Local reports. “The ad seen off the 405 Freeway near Centinela Boulevard is for…

NBCU Names New SVP of Cable Ad Sales

NBCUniversal today announced the appointment of a new senior vice president, cable advertising sales. The company named Cherie Cohen to the post. Cohen will oversee the company’s regional sales offices in Detroit, Chicago and Los Angeles. “Working with NBCUniversal’s entire…

NBC News Names New President

NBCUniversal News Group announced today the appointment of a new president of NBC News. In an announcement by Group Chairman Pat Fili-Krushel, the company revealed that Deborah Turness will get the job. Turness is the former editor of ITV News,…

Report: Ad Sales at NBC News Trending $100 Million Below Budget

Advertising sales at NBC News are trending $100 million below budget, hurt by a ratings decline at "Today" in the key 25-to-54 demographic, reports the New York Post. Because ABC’s "Good Morning America" is now regularly beating "Today," it may…

Is It Destiny? Reports Have Two Singers Close to Finalizing Deals to Be Judges on ‘The X Factor.’ Between Them They Have Sold Close to 100 Million (!) Albums

Fox’s ‘The X Factor" is talking to two singers who have sold close to 100 million albums between them to replace Britney Spears and L.A. Reid, two judges on the show this past season who will not be coming back this fall….

Univision and Telemundo on the Hidden Reason Their Viewers Are a Better Deal for Advertisers

Univision and Telemundo are pitching advertisers on the old-school nature of their viewers, telling them that they don’t digitally record shows to fast-forward through the ads, reports the Los Angeles Times’ Show Tracker. Both networks touted their new season schedules…