Advertising

USA Network Plans Aggressive Marketing Push for Its Big Sitcom Acquisition

USA Network is readying the kind of marketing push normally reserved for first-run shows to support its acquisition of reruns of the popular ABC comedy "Modern Family," reports Jeanine Poggi in Advertising Age. "There’s a lot riding on ‘Modern Family,’…

Aereo Says Networks Are Bluffing About Moving to Cable

The CEO of TV-streaming service Aereo told Bloomberg that threats from networks including CBS and Fox to switch to cable are merely a bluff. Lower advertising revenue and pressure from lawmakers would make it extremely difficult for the networks to…

Moonves Signals Aggressive Upfront Goals for CBS

CBS’s sales team will go after the highest possible CPM increases in the upcoming upfront market, CBS Corp. President and CEO Les Moonves told investors Wednesday, Adweek reports. Moonves commented during the company’s first-quarter earnings report. Moonves said CBS has…

YouTube Chief Says the Battle With TV Is Already Over — and TV Lost

Google Executive Chairman Eric Schmidt declared that victory by YouTube over television has “already happened,” The Huffington Post reports. Schmidt, whose company owns YouTube, spoke during a presentation by Google to advertisers Wednesday in New York. “Schmidt said, ‘The future…

NBC Owner Comcast Beats Earnings Forecasts — But No Thanks to the Broadcast Network

Media giant Comcast offered a mixed bag in its first-quarter earnings report today, announcing that it generated $1.65 billion in net income, up 13.7% from the year-ago period, on revenues of $15.3 billion, up 2.9%, Deadline.com reports. “Analysts thought that…

Mountain Dew Commercial Pulled After Accusations of Racism

PepsiCo has taken down an ad for Mountain Dew after the company received viewer complaints saying the spot is racist and misogynistic, the Los Angeles Times reports. “The minute-long commercial was developed by rapper Tyler, the Creator, who is black,”…

With Audience Fragmentation, Broadcast Networks Are in a Bad Place at the Wrong Time — Right Before Upfronts

The broadcast networks are in a tough spot just before the annual upfront ad-selling season begins, reports the New York Post, with much of the problem summed up as audience fragmentation. “The rapid rise of time-shifted viewing — driven by…

‘American Idol’ and the Terrible, Horrible, No Good, Very Bad Week

Fox’s onetime ratings juggernaut "American Idol" had what at least one report suggests might be its "worst week ever." TheWrap.com reports that Fox’s “big revenue generator is showing signs of distress.” First, there was the story that "Idol" producers had…

Scripps Has Huge Slate of New Programs in Pipeline for Its Six Cable Networks: 52 New Shows for 2013-14 Season

Scripps rolled out an ambitious plan for the 2013-14 television season, with its six networks planning to add a combined 52 new series, reports The New York Times. While parent company Scripps Networks Interactive has previously invested in original programming…

From Forbes: The Billionaires Who Will Likely Bid for the Los Angeles Times, and Their Chances of Winning

Forbes staff writer Jeff Bercovici has compiled a list of the billionaires who will likely bid for the Los Angeles Times newspaper, and has estimated the odds of them actually getting the paper. First, the players. According to the article,…