Advertising

TV Ad Spending Nears Milestone, Even as DVRs Post Gains

Both TV ad spending and DVR penetration posted gains in 2012, even as DVRs continue to be cited as a problem for TV advertisers. MediaPost reports that 46% of homes are now estimated to have a DVR, up 9% from…

Study Shows There’s One Kind of Ad That Doesn’t Get Zapped by DVR Owners

One group of advertisers appears to have less to fear from the DVR, with its ad-zapping capability, than other marketing groups. According to The Hollywood Reporter, a new study concludes that movie ads appear to be insulated from fast-forwarding, with…

Glenn Beck Testing Live Commercials on His Cable Network

Glenn Beck’s fledgling cable network is testing live commercials this week as a way to keep people watching during ad breaks and to sidestep ad-skipping on DVRs, reports Advertising Age. Beck will air four 90-second commercials during each evening show…

Twitter Talking With Viacom, NBCU About Video and Advertising

Twitter has held talks with Viacom and NBCUniversal about creating partnerships that would place more top-quality video and advertising on the social media network, reports Bloomberg. Twitter has talked about hosting TV clips for Viacom, and selling ads with those…

Does Moonves’ Silence About the Upfronts Mean Anything?

Industry insiders are keeping an eye on CBS Chief Executive Leslie Moonves in the runup to the broadcast networks’ upfront presentations to media buyers and advertisers. Advertising Age reports that Moonves has been silent this year about predictions for the…

CNN’s ‘Reintroduce’ Ad Leaves Out Some Familiar Faces

CNN has taken out an ad in The New York Times that asks readers to allow the network to "reintroduce ourselves," with accompanying photos of a dozen anchors and personalities, but what’s more interesting is who’s left out, reports Deadline.com….

PBS Adds Dessert to Its Menu of Martha Stewart Programming

PBS, which already televises “Martha Stewart’s Cooking School,” is adding to its lineup of programming from the domestic diva. The New York Times’ Media Decoder reports that the service will air Stewart’s dessert-oriented Hallmark Channel show "Martha Bakes." PBS will…

Is This Wild or What? A Major Cable MSO Refuses to Run Ads From a Company Whose Product Promotes Broadcast TV

Charter Communications has refused to air advertisements from a company that wants to run on a number of cable channels, the Associated Press reports. The company, Antennas Direct, says the refusal is an example of the cable industry’s growing worries…

Univision Tweaks Network Sales Group

Univision Communications has announced a number of personnel moves, reshaping the executive lineup in its Network Sales division. Lisa Nolan has been promoted to senior VP of Network Sales. Nolan has been with Univision since 1999, most recently as vice…

It’s a Long Way from ‘Dawson’s Creek’: Is Recently Divorced Katie Holmes the Sexiest Woman in America? Check Out This Topless Picture From Her Latest Ad Campaign

"Wow! The single life certainly agrees with Katie Holmes," reports Yahoo’s OMG! blog. The story continues, "Tom Cruise’s ex-wife, 34, sheds her clothes in a series of sexy shots for a new IRIS jewelry ad campaign. In one photo, Holmes strips…