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A Step Closer to the Holy Grail for Advertisers: ABC, ESPN to Offer Advertisers Guarantees on Programming Distributed on TV AND Online

"The Walt Disney Company will take a significant step toward equalizing the business of advertising on television and online this spring when three of the networks owned by the company, ABC, ABC Family and ESPN, offer advertisers guarantees for video…

CBS’s Moonves Joins Push for Advertisers to Pay for Live Ratings Plus 7 Days, as Opposed to the Live Ratings Plus 3 Days They Pay for Now

CBS CEO Leslie Moonves is lobbying for advertisers to move to payment for live ratings plus 7 days (C7), versus the live ratings plus 3 days (C3) that they currenly pay for, according to The Hollywood Reporter. "As things stand now, advertisers…

Univision Is Bragging — in English — About Beating NBC in the Sweeps (Here’s the Video)

Univision isn’t keeping quiet about its fourth-place finish — ahead of NBC — in the February sweeps. Deadline.com reports that the Spanish-language broadcaster is running a new English-language ad boasting that Univision "now beats NBC." The February sweeps period marks…

How ‘Must See TV’ Devolved Into ‘Must Flee TV’ on NBC Thursday Nights

NBC’s once-proud Thursday lineup has crumbled, with ratings for the evening plummeting after a series of missteps such as scheduling "Rock Center with Brian Williams" in the marquee 10 p.m. time slot, reports Meg James in the Los Angeles Times….

PIX PUB ANKLES BIZ. Print This Item for Your Future Grandkids. End of an Era for Those in the Movie and TV Biz. After 80 Years, the Bible of the Entertainment Business, Daily Variety, to Publish Its Final Print Edition March 18. Online to Continue

Daily Variety, which began publishing 80 years ago, in 1933, will publish its last print edition on March 18, 2013, reports its sibling publication, Deadline.com. (Deadline owner Penske Media Corp. bought Variety last fall.) The article, by Deadline founder Nikki Finke, is…

Have Networks Come Up With an Answer to DVRs?

Network television, hit hard by time-shifted viewing on DVRs, is reportedly placing renewed emphasis on what it sees as a possible solution to the problem: live programming. The Hollywood Reporter calls the trend “the eventization of TV.” The publication notes:…

Comcast Implements New Policy on Gun Ads

Comcast Corp., the country’s largest cable operator, is changing its policy on gun ads in the wake of the school shootings in Newtown, Conn. The Los Angeles Times reports that Comcast’s cable systems “will stop accepting ads for guns or…

Nike Yanks ‘Bullet in the Chamber’ Ad After Olympian Is Charged With Murder

Nike has yanked an ad featuring Olympic runner and murder suspect Oscar Pistorius, with the ad’s copy reading, "I am the bullet in the chamber," reports Advertising Age. The ad was pulled from Pistorius’ website Thursday, the piece notes. The…

Moonves: Don’t Look for CBS to Tinker Much With Its Programming

CBS Chief Executive Leslie Moonves told analysts Thursday that the network is in good shape for the fall and “we aren’t going to need very much” in the way of new programming, reports Deadline.com. Nevertheless, he said CBS "ordered a…

Don Johnson Quietly Pockets $19 Million

Veteran actor Don Johnson, known for his work on the era-defining “Miami Vice” in the 1980s, is “quietly pocketing $19 million in a settlement with the company that produced his long-ago CBS crime series, ‘Nash Bridges,’” The New York Times…