Promax Awards

Promax Awards

Making the Most of Marketers
“This year’s Promax/BDA conference is a game-changer,” said Jonathan Block-Verk, president of the organization. “The agenda is innovation—it’s engagement, it’s forward-thinking, it’s about thought leadership. It’s about putting the marketer at the center of the entertainment and information content business.” ...

Promax|BDA Marketing Maverick Award Honorees

Michael Benson and Marla Provencio, ABC: ABC Team Stresses Shows’ Unique Aspects
When fans of ABC’s hit drama “Lost” were searching for clues to the show’s secrets, they could go to a Web site called Find815.com. That site and other similar marketing efforts were the result of work done by Michael Benson and Marla Provencio, executive VPs of marketing for ABC Entertainment. ...

Suzanne Kolb, E!/Style: Remaining Open to Experimentation
Representing two networks, Ms. Kolb faced unique marketing challenges during the past year. She made strides across multiple platforms. “Unless you’re considering being on all platforms, you’re really narrowing the growth potential of your brand and reducing the number of ways that a fan can adore your brand,” she said. ...

Steven Melnick, Fox: Making New Media a Major Part of The Plan
One of Steven Melnick’s most revolutionary marketing efforts as senior VP of marketing for 20 Century Fox Television was the industry’s first franchise-based mobisode series, based on the Emmy-winning drama “24.” ...

John Quinn, WJLA-TV: Creative Promos Take on a Global Flavor
Mr. Quinn is a two-time Emmy nominee who has been recognized by Promax/BDA for his innovative initiatives in the past. In 2007 he was asked to create multiplatform public awareness campaigns for the embassies of Germany, Taiwan, South Korea and Kazakhstan. ...