This Week's Edition
TelevisionWeek is published every Monday, either in print or online. Started in 1982 as Electronic Media, the weekly newspaper covers the TV industry. Below are all the stories that appear exclusively in the weekly edition, either online or in print.
- ABC’s Digital Video Pitch
As ABC aims to land more digital advertising dollars, the network plans to unveil new features and more short-form programming for its video player during... More » - Cobbling Together a Target Ad Audience
NBC Universal is hoping a new approach to advertising sales will extract premium pricing in this year’s upfront ad market by packaging viewers who are... More » - Studios Eye Dickinson for Syndie
Emblematic of the shift toward established brands among syndicated programmers, multiple studios are in discussions with Janice Dickinson to host a talk show for a... More » - TV's Time Warp
Will an on-demand world, in which viewers can watch what they want when they want, drive schedulers to therapy? Television executives say traditional network schedules... More » - 20th Investing in ‘Family’ Programs
“Family Guy” creator Seth MacFarlane has signed a blockbuster new deal with 20th Century Fox Television, cementing his status as one of TV’s highest-paid producers—and... More » - Bold Ad Promise: Ratings Will Rise
While most networks guarantee their advertisers certain ratings, TV Guide Network is guaranteeing its clients’ ratings will be higher. NBC Universal signed a multimillion-dollar deal... More » - Primary Spending Reaches New Areas
The Democratic presidential candidates and their supporters are buying more television advertising in Indiana and North Carolina ahead of Tuesday’s primary, pleasing stations in both... More » - McLaughlin Shifts Base
John McLaughlin doesn’t make changes often, but when he does, they’re significant. First he left his life as a Jesuit priest and teacher to follow... More » - Tougher Than Ever to Get in the Game
It’s tougher than ever for a new network to gain a foothold, especially for the independents that have to compete for bandwidth with the digital... More » - Cable Operators Dial in 1Q Success
As phone companies’ fiber-optic television services encroach on cable TV’s turf, cable companies appear to be returning the favor. Comcast and Time Warner Cable, the... More » - The Insider: All’s Well for Wallace
While the rest of Washington’s Who’s Who was mingling with bold-faced names from entertainment (and so-called entertainment) circles at the White House Correspondents Association’s dinner... More » - Diverse Voices: Gay Programming Is About More Than Sex
Sex sells. It sells advertising, reality TV and scripted shows; some would even say it sells gay programming. But what is gay programming? Gay- and... More » - MediaFLO Finally Looks Ready to Go
AT&T Mobility’s MediaFLO-based mobile TV service has not yet officially launched. But after a couple of false starts, the carrier appears set to launch the... More » - Quicktakes: Would a Move by Katie Couric to CNN be a Good Thing for All Involved?
“Candidly, Katie going to CNN is meaningless. At CNN, she would have no more impact than Connie Chung, Paula Zahn, Aaron Brown or any of... More » - Media Planner: Plain Talk Can Improve Collaboration
“The quality of our thoughts is bordered on all sides by our facility with language.” That statement, which provides useful instruction to media planners, is... More » - Media Planner: TV’s Most Engaging Specials
Although the protracted writers strike restricted the number of original episodes of scripted series for several months, the great majority of special programming was still... More » - Promax Lifetime Honor Goes to WWE’s McMahon
Promax/BDA will present World Wrestling Entertainment Founder-Chairman Vince McMahon with its Lifetime Achievement Award at the association’s 53rd annual conference, set for June 17-19 in... More » - Editorial: How Network News Was Out-Psyop’d
A keystone of good journalism is transparency. That is, telling the news consumer enough about how a story was reported to let them judge how... More » - CBS Pitching Sticky Videos
When selling marketers on digital deals at this year’s upfront advertising market, CBS plans to claim that it engages audiences better than its competitors. The... More » - Rewriting History With Ms. Dubuc
Nancy Dubuc knows what men like. In a little more than a year as general manager of History, Ms. Dubuc has pumped up the volume... More » - Calm And Chaos: Syndie Upfront Ad Market May Offer Safe Harbor
In today’s topsy-turvy media world, syndication sales execs are hoping steadiness will be an asset going into the upfront. With its new shows usually announced... More » - CNN Seeks to Level Peaks and Valleys
The cable news networks, which are getting a ratings boost from presidential politics, still will have to sell ads after the election’s been decided. At... More » - Online Video Calls for Ad Standards
Many online video and advertising experts believe the already skyrocketing growth in online video advertising could be much greater if the industry develops standards in... More » - Video: Toyota’s McCullough Driven to Succeed
When Toyota introduced its redesigned Toyota Tundra (“The Truck That’s Changing It All”) on Feb. 4, 2007, Kim McCullough, Toyota’s corporate manager for communications, had... More » - Editorial: Stations Don’t Need Dirty Campaign Money
If we occasionally appear naive in this editorial space, it’s just a reflection of our idealism. Case in point: North Carolina television stations are set... More »