Sports in 2008

Sports!


Sports: TV's Power Play
Sports is bucking the downward ratings trends in television.

NFL Amps Up Action on TV
New faces on some channels, fewer faces on others, and a whole lot more access to the action set the stage for the 2008-09 National Football League broadcast season as networks finalize plans for game coverage...

NBC Olympic Merchandise a Hot Seller
The halo effect of the Summer Games has bolstered more than NBC’s ratings. NBC Universal’s online outlet, NBCUniversalstore.com, also is feeling the love from a sales spike of Olympics merchandise....

ESPNU to Start HD Broadcasts This Month
Walt Disney’s ESPN sports network next week will start high-definition broadcasts on its college sports channel in time for the beginning of the college football season...

Regional Sports Networks Join the HD Party
NBC Universal was thinking globally when it said last month that all 3,600 hours of the Beijing Olympics to be aired by its networks would be in high definition. Now, many U.S. regional networks are acting locally by taking a similar approach...

Tennis Channel Aims for Majors
The U.S. Open fires up this week for its last season on USA Network before moving to ESPN and Tennis Channel in a deal that runs through 2014...

Olympics Seeking Viewership Record
The Beijing Olympic Games are on pace to become the most viewed event in television history, racking up 206 million viewers in 13 days. That’s only 3 million viewers behind the reigning record holder, the 1996 Summer Olympics in Atlanta, with four days still to count...


ESPN’s ‘Mayne’ Thing
Fans of ESPN’s Kenny Mayne know he’s got a dry wit and a deadpan delivery that trusts them to get the joke, whether it’s on him, his confreres at the sports network or the audience...