The player: Tom Wilde, CEO of EveryZing, a video search service based in Cambridge, Mass.

The play: EveryZing offers a private-label video search service to media companies looking to add video search capabilities to their sites. The company’s technology integrates search results across audio, video, images and text and optimizes Web sites for better search results, the company said.

The pitch: Mr. Wilde is betting on EveryZing’s technology as a competitive differentiator. The company’s software extracts the text from any type of Internet video and audio, a process that makes the video easier to find on search engines like Google and Yahoo, Mr. Wilde said. “There is still no better way to convey meaning today than text,” Mr. Wilde said. “It’s universal, and a computer can really understand text.” That approach also helps the video EveryZing powers return higher in overall Web searches on the basic Google and Yahoo engines and not just on searches within Google Video or Yahoo Video.

In the mix: EveryZing competes directly with other video search services such as Truveo, Blinkx, Digitalsmiths and Clipblast. To a lesser degree, EveryZing competes with the big search engines. However, Mr. Wilde said his company is focused on inking deals with media companies rather than operating as a consumer destination. “You will see Google, Yahoo, Microsoft continue to extend their leads in search and add video to that, and you will see big media companies do better with their destination sites,” he said. That’s where the opportunity lies for EveryZing. The technology can integrate with existing content management systems and ad systems on a Web site, he said.

Backstory: EveryZing was spun off from parent company BBN Technologies in 2005, initially as a podcast search engine. In 2007, EveryZing transitioned its business model to focus on video search. Late last month, EveryZing officially launched and announced its first customers: Boston.com, Dow Jones and Reuters.

The money guys: Government research and development firm BBN is the largest shareholder in EveryZing. The company also has raised $13.5 million in venture funding from Accel, General Catalyst and Fairhaven Capital. EveryZing makes money by licensing its technology to media companies and is paid monthly fees based on the volume of page views it processes for customers. Profitability is a few years away, Mr. Wilde said.

The pros: Consumer desire to find video is high, but so is dissatisfaction with current search methods. That means there is an opportunity for companies like EveryZing. A Choicestream study found that 62% of consumers say it takes at least a few minutes to find something interesting to watch online.

The cons: Video search is a highly competitive field with a number of companies fighting for deals with the biggest media outlets.

Background: Mr. Wilde was born in Simsbury, Conn., and grew up in New England. He earned a degree in liberal arts from Colby College in Maine and an MBA from Wharton. He previously worked at domain portfolio company NameMedia and also was an executive at Lycos. He lives in Boston with his wife and four kids.

Who knew? Mr. Wilde has a pilot’s license.