The player: Justin Chapweske, founder and CEO of Swarmcast, a video delivery network that routes high-definition content across the Internet.

The play: Swarmcast is angling to be the mover of bits and bytes for media companies online as they seek to deliver increasingly high-quality video on the Web. Swarmcast provides technology to media companies, sports leagues, concert promoters and others who stream content on the Web, with a focus on long-form content.

The pitch: “We provide the services to make it possible to watch a high-quality video with a fantastic viewing experience and watch it for hours if you want without any interruption,” Mr. Chapweske said. “We let you deliver hi-def online and cheaper.” The Swarmcast service does that by adjusting to changing network conditions to maximize video quality for a user’s computer, he said. By focusing on providing a better user experience, Swarmcast has been able to increase viewing times for its customers from 20 minutes at a time to 60 minutes for sporting events online. That gives a content provider more opportunities to sell ads and wring revenue from Web video.

In the mix: Swarmcast customers include iClips.net, which streams major concerts and events online such as the World AIDS Day Concert and Major League Baseball games. Swarmcast expects to announce deals with TV networks around the world shortly, as well as with additional sports customers and music video providers. Competitors include Move Networks, which also focuses on delivery of high-quality video content online.

The money guys: Mr. Chapweske bootstrapped the company for the first five years and then raised a round of $10 million in venture funding two years ago from Bridge Capital Fund and Nippon Venture Capital. Swarmcast is paid a bandwidth fee for delivering content. Mr. Chapweske declined to provide a time frame for profitability.

Backstory: Mr. Chapweske launched the company in 2000 with a focus on video delivery for enterprises. He expanded the company three years ago to include online video as that market started to develop.

The pros: Swarmcast can decrease bandwidth costs for its customers by 20% almost immediately, Mr. Chapweske said.

The cons: Bandwidth delivery, even at high-quality, is a commodity business.

Background: Mr. Chapweske was born in Williston, N.D. and raised in that state. He attended the University of Minnesota and studied computer science. He lives in Minneapolis with his wife and daughter. He is 29.

Who knew? Mr. Chapweske has been training in mixed martial arts for 15 years.