The player: Tyler Moebius, CEO and president of ad network Adconion.

The play: Adconion is an independent global ad network that matches more than 500 advertisers with more than 700 premium publishers. Adconion said its network of sites reaches more than 240 million unique users globally each month, according to comScore. Publishers in the Adconion network include Drudge Report, MySpace, VH1, M-W.com (Merriam Webster), ATT.net and eBay, while advertisers include AT&T Wireless, Verizon, La Quinta, Vonage and Starwood.

The pitch: Adconion is betting on its global reach as a key differentiator. The company also recently introduced a content-syndication network through which it will distribute programming online and broker deals between marketers and Web programmers for branded Internet entertainment. “We can provide the technology and the ad serving and content serving and targeting across our networks and give them data on shows being watched with demographics and psychographics,” Mr. Moebius said.

In the mix: Adconion recently inked a deal with Michael Eisner’s new-media studio Vuguru to syndicate his new Web series “Back on Topps” as part of Adconion’s content-distribution network. Adconion has partnered with Omnicom Digital Media to help its clients—such as McDonald’s, State Farm and FedEx—find branded video content opportunities from Web studios.

The backstory: The company was founded in 2005 in Munich and is now based in Los Angeles.

The money guys: In February, the company raised $80 million in a series C round of funding led by Index Ventures, bringing the company’s total venture haul to nearly $100 million. Adconion makes money via a percentage of revenue generated from serving ads. Mr. Moebius expects to be profitable in November and to take the company public on the London Stock Exchange in 18 to 24 months.

The pros: Adconion’s new syndication strategy is a smart move that can help differentiate the company.

The cons: Competition is fierce for ad networks and Adconion competes with entrenched firms such as SpotXChange, Broadband Enterprises and Tremor Media.

Background: Mr. Moebius was born and raised in Northern California. He earned a degree in marketing from Fort Lewis College in Colorado. Before founding Adconion, he worked at online advertising firm TrafficMarketplace and at digital agency Avenue A. He lives in Los Angeles with his wife and two kids.

Who knew? On Lufthansa flight 453 from Munich to Los Angeles, Mr. Moebius always sits in seat 26C. That’s because it’s in the exit row on the left-hand side and gives his right hand the space needed to work on his laptop for 10 hours straight. ?