The player: Andrew S. Pakula, CEO of One Minute Media.

The play: One Minute Media runs the information-based Web site Knowitinaminute.com, which produces and programs short videos for brands on topics that people want information on in about a minute.

The pitch: One Minute Media writes, scripts and edits the videos and also markets them on other sites via targeted search, banner and text ad campaigns. “They get a very highly targeted audience that is closely associated with the product they offer, and they get a TV-quality broadcast at a price that could be 1% of a national advertising buy,” Mr. Pakula said of his clients. He said One Minute Media charges brands about $3,800 to produce a video. Each video reaches about 10,000 to 15,000 views per month, and One Minute Media provides clients with real-time reporting by daypart and unique views.

In the mix: One Minute Media currently produces videos for a number of Johnson & Johnson brands. The site generates about 500,000 unique video views each month, Mr. Pakula said. One Minute Media competes with companies such as Hitviews and Howcast.

The money guys: Founded in 2006, One Minute Media has been self-funded with about $250,000. The company makes money through production fees and also a fee based on how many times a video is viewed, similar to the business model behind search advertising.

The pros: One Minute Media’s business model keeps costs low and relies on multiple revenue streams.

The cons: The Knowitinaminute.com videos overlap with how-to videos on sites such as Wonderhowto.com, 5min and howcast.com.

Background: Mr. Pakula has worked in advertising and interactive media for most of his career, including stints at Bozell and Deutsch. He earned a degree from the University of Hartford in Connecticut.